The Magic Fridge Commercial.wmv*
For this weeks exercise I chose two contrasting commercials. The first is a Bud Light beer commercial named the Magic Fridge which I found on the net. This commercial is aimed at males (mostly young), and this is reflected in its sound design with mechanical sounds and 'cool' funky music. The use of these sounds enhances the advertisements, for instance the revolving wall sound gives the feeling that the mechanism is in fact real.
The second commercial I selected (Shi Jano) at first I figured was a quick way to finish this blog with as it only has dialogue all the way through (I wasn't sure whether I was going to use it). On reflection and after analysing it I figured it was a good contrast to the Magic Fridge. The product Shi Jano is some kind of youth cream and so probably aimed at the middle aged women. The way that the commercial is structured is to give somewhat of a news/information report. I believe that they wanted this ad to feel more like an informative program rather than like your average commercial. I think that the lack of jingles slogans and the like kind of proves this.
Haines, C. 2007. Lecture "Sound Design- Audio Arts." 14 August.
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